Lyfe Marketplace is an ecommerce store dedicated to non-alcoholic beverages, offering customers a healthier and socially inclusive alternative. My role as a Content Strategist was to lay the groundwork for a strong online presence, ensure the website communicated the brand’s value, and optimize the user experience for conversions.

My Contributions

• Pre-Launch Groundwork

  • Conducted audience profiling to understand customer motivations and buying behavior.

  • Defined the Unique Selling Propositions (USPs), focusing on inclusivity, wellness, and lifestyle appeal.

  • Built a content roadmap to position the store as a trusted destination for non-alcoholic drinks.

• Website Content Creation

  • Collaborated with another writer to create product descriptions, category pages, and homepage content that emphasized both flavor and lifestyle benefits.

  • Ensured content struck a balance between being informative and persuasive.

  • Crafted storytelling that connected with health-conscious and socially aware customers.

Collaboration

• Internal – Worked with designers and marketing specialists to maintain consistency across all touchpoints.

• Cross-Team – Coordinated with developers to ensure smooth integration of content and site functionality.

Outcome

The final ecommerce store combined engaging content, a clean layout, and optimized flows, making it easier for customers to explore and purchase non-alcoholic products. Lyfe Marketplace successfully positioned itself as a trusted platform for mindful and health-conscious buyers, supported by a strong content strategy and seamless user experience.