Lyfe Elixir was an ecommerce brand offering Mushroom coffee and Matcha drink powders. I was responsible for shaping the content direction, improving user experience, and ensuring the website was ready to convert visitors into customers.

My Contributions

• Pre-Launch Groundwork

  • Researched the target audience and built detailed audience profiles.

  • Defined the brand’s Unique Selling Propositions (USPs) to stand out in a competitive market.

  • Developed a clear messaging framework to ensure consistency across all brand touchpoints.

• Website Content Creation

  • Wrote SEO-friendly product descriptions, homepage content, and landing pages.

  • Crafted brand storytelling that highlighted the health benefits and lifestyle appeal of the products.

  • Ensured the tone of voice was engaging, trustworthy, and customer-focused.

• Website Design Wireframing (Collaboration with Designer)

  • Worked closely with the designer to create wireframes that balanced aesthetics with user experience.

  • Suggested layouts that improved readability and guided visitors toward purchase actions.

  • Ensured the content and design were aligned to drive conversions. 

Collaboration

• Internal Collaboration

  • Coordinated with the design team to merge visual and written elements seamlessly.

  • Worked alongside the marketing team to align website content with social media and email campaigns.

  • Regularly shared performance insights so the team could refine strategies together.

• Cross-Team Collaboration

  • Partnered with developers to ensure smooth content integration and functional user flows.

  • Collaborated with the product team to deeply understand the product benefits and translate them into customer-focused messaging.

  • Maintained open communication between all departments to keep the project timeline on track.

Outcome

The final website successfully blended engaging content with a user-friendly layout. With audience insights, optimized messaging, and data-driven design adjustments, Lyfe Elixir’s ecommerce store was set up to attract, engage, and convert customers effectively.