Dynamic Pure is an ecommerce store in the health and wellness niche, offering products designed to support a healthier lifestyle. My role was to create a content-driven strategy that not only showcased the products but also built trust with a health-conscious audience.

My Contributions

• Pre-Launch Groundwork

  • Conducted audience profiling to identify customer motivations around health, wellness, and lifestyle improvement.

  • Defined the Unique Selling Propositions (USPs), focusing on product quality, wellness benefits, and brand credibility.

  • Outlined a content framework designed to engage, educate, and convert customers.

• Website Content Creation

  • Wrote product descriptions, homepage, and category content with a focus on clarity and authenticity.

  • Balanced educational storytelling (wellness benefits, product use) with persuasive CTAs.

  • Ensured the brand voice remained reliable, empathetic, and aspirational.

• Website Wireframing (Collaboration with Designer)

  • Partnered with the design team to plan layouts that highlighted product benefits and customer trust signals.

  • Suggested sections for testimonials, wellness tips, and lifestyle imagery to increase credibility.

  • Aligned design and content to simplify the customer journey.

• Conversion & Performance Optimization

  • Integrated Microsoft Clarity to analyze heatmaps and user behavior.

  • Conducted A/B tests on CTA buttons, banner designs, and product arrangement to improve conversions.

  • Reported insights to the team and implemented data-backed optimizations.

Collaboration

• Internal – Collaborated with design and marketing teams to maintain consistency across campaigns.

• Cross-Team – Worked with developers for smooth functionality and with the product team to accurately highlight benefits.

Outcome

The final ecommerce store offered a trustworthy, informative, and conversion-optimized platform for health and wellness shoppers. By combining educational content with a clean design and smooth navigation.