STL Tactical is an ecommerce store specializing in tactical gear and equipment. As a Content Strategist, I was responsible for setting up the content foundation, ensuring a strong website experience, and driving organic growth through smart SEO practices.

My Contributions

• Pre-Launch Groundwork

  • Researched the tactical gear market and built audience personas to understand user needs.

  • Defined the Unique Selling Propositions (USPs) that positioned the brand as reliable and trustworthy.

  • Created a content plan that matched both user intent and brand goals.

• Website Content Creation

  • Wrote optimized product descriptions, homepage, and collection pages with a focus on clarity and trust.

  • Developed content that showcased durability, safety, and performance — values highly important to the target audience.

  • Ensured every page aligned with the brand’s voice and user expectations.

• Website Wireframing (Collaboration with Designer)

  • Collaborated with the design team to develop wireframes that highlighted products effectively.

  • Suggested layouts that improved navigation and streamlined the buyer’s journey.

  • Made sure the content and design supported both conversions and SEO.

• Semantic SEO Strategy (Unique Value)

  • Implemented a Semantic SEO approach, focusing on topic clusters, FAQs, and structured content.

  • Built a strong internal linking structure that improved relevance and discoverability.

  • This strategy led to exponential organic growth, with the site quickly reaching 1,000 visitors per month.

Collaboration

• Internal – Worked closely with designers, marketers, and developers to align strategy across all touchpoints.

• Cross-Team – Partnered with the SEO and product teams to ensure technical SEO and product knowledge supported the content strategy.

Outcome

The project was a success not only in creating a strong ecommerce presence but also in achieving fast organic growth. By combining solid website content with Semantic SEO techniques, STL Tactical was able to attract a consistent and growing audience of engaged visitors within the first few months.